Justice League Bwah Ha Ha ad

The Suicide Squad Era Ads

Re-reading “Suicide Squad” over the last week in its original comics form means I’ve been looking at a lot of ads.  Some even have me feeling nostalgic.

The late 80s were a super productive and creative time for DC Comics.  For me, DC’s fertile period for its superhero universe and surroundings started in 1987, mostly in the wake of the “Legends” crossover.  From it came three new series:

  • “The Flash”

Flash Ad in Suicide Squad #1

Started by Mike Baron with Jackson “Butch” Guice, Mark Waid would follow in their footsteps with a legendary run, only to be followed by Geoff Johns with another legendary run.  (And, in the middle somewhere, Mark Millar famously had Flash race Sonic the Hedgehog.)

  • The Keith Giffen/J.M. DeMatteis-era “Justice League”

Justice League Ad

Mwah-ha-ha!  And “One Punch!”  Plus, so so much more.

  • And, of course, John Ostrander, Luke McDonnell, and Karl Kesel’s “Suicide Squad”:

Suicide Squad ad DC Comics 1987

Those three books, alone, would have made “Legends” worth it.

But, even outside of “Legends,” DC kept launching new books in the months that followed.  For example:


“The Doom Patrol” started with Paul Kupperberg and Steve Lightle.  Erik Larsen spent a short time on the books after that, before Grant Morrison took over and the book got even weirder and more legendary.

I know there are lots of fans of this one, “Green Arrow: The Longbow Hunters”:

Green Arrow The Longbow Hunters ad

The yellow lettering on a green background wasn’t helping to sell the series, mind you…

DC wasn’t just starting series, though.  It continued some pretty long-running ones:


Batman and not the death of Robin

No, Robin didn’t die that night.  He lasted another 20 issues before the 1-800 vote caused Joker’s crowbar to take him out.

And talking about your missed opportunities:

Batman Annual 1987 with Alan Moore and Norm Breyfogle

They should have had Norm Breyfogle draw the Alan Moore story! Nice job getting Todd Klein to letter the ad, though. (He was on staff at the time, still, I imagine.)

Finally, another crack at “The Shadow”:

The Shadow can't read with Bill Sienkiewicz

“The Shadow” with Bill Sienkiewicz art?  Yes!  The bad news is, the credits and relevant info on the series are written in pink on a purple background on newsprint paper. That never stood a shot at being legible.



1 Comment

  • Mario Lebel August 8, 2016 at 11:41 am

    I love all the titles on this list that I’ve had a chance to read. I have a trade of the Shadow issues with Sienkiewicz. I should probably make some time to read that.


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